The Five Growth Codes 

We've got the visionaries, right? The big dreamers, the big thinkers, the people that see the opportunity in the marketplace, and that is phenomenal. The world would not be where we are today without those people, but the world would not be where we are today if it weren't for the ability to take those big ideas and turn them into actionable.

Plans. The Dreamers alone do not get the job done. It is the ability to take the dream, consolidate it, put it into an actionable step-by-step, sequential process, and get it to market. That is where the real power of big thinking comes from. 

What if you could build a business in the modern world as big or as small as you want without having to compromise the things that were the most important to you in the very beginning?

This is the Wealthy Consultant Talks podcast with Taylor Welch and Mike. Walker as they share with you today, their learning lessons from stories in their experiences over the past 10 to 15 years. And share with you right here, right now.  Let's get into it. 

What is going on? My friends Mike Walker here.

Welcome to another episode of The Wealthy Consultant Podcast. Today I'm gonna be pulling back the curtain on my newest book. It's about to hit the shelves. Depending on when you listen to this, it might already be available to check around for the video, uh, links and whatnot above. Or below so that you can actually access this thing.

But it's called the systems thinking visionary, how to blend big picture thinking with laser focus execution. And this is a conundrum for a lot of people out there. I'll be honest. You know, we've got the visionaries right? The big dreamers, the big thinkers, the people that see the opportunity in the marketplace, and that is phenomenal.

The world would not be. Uh, where we are today without those people, but equally true, the world would not be where we are today if it weren't for the ability to take those big ideas and turn them into actionable plans. The Dreamers alone do not get the job done. It is the ability to take the dream.

Consolidate it, put it into an actionable step-by-step sequential process, and get it to market right? That is where the real power of big thinking comes from. And so today I want to kind of talk to you about the five growth codes. This is just one concept that I reveal inside of my book. It's taken me decades to learn this stuff for real?

Yes, I'm that old. And, uh, I want to, um, share with you these five growth codes because. Once you embrace this concept around scalability, it really starts to demystify the process of business growth. You know, so many people out there, they, they're like, I wanna scale my business. Okay, great, sounds good, and I'm sure that's a worthy cause.

But if you specifically ask them, what in your business are you going to scale? They probably just come up with a vague answer. Something to the effect of, well, you know, more sales or more clients, or more impact. And, and that's fine. These are, these are good, but what's gonna drive that result? Right?

What's gonna get us there? That's the big question. It's like, yeah, we want to grow. Okay, well, sometimes just doing more of the same isn't actually the answer. In fact, many times. It's the thing that will ultimately be the downfall of that company because they're, they're relying on old methodologies and systems that got them to level one or level two, but those systems are not adequate enough to get them to level three, four and above.

Right? And so that's something I want to share with you today is these five growth codes. 'cause as soon as you start to understand this, it's kind of like pulling back the curtain or the veil and you start to see your business in a different way. And more specifically, you start to see things within the business a different way, and you start to realize, wow, you know what?

There are elements of my business that need to either completely change or completely even go away if we're actually going to scale this thing. Okay? And so let's dive right in because I wanna save you time, effort, and energy and money. But to do that means sometimes cutting off. Old thinking, old paradigms that no longer, no longer will serve us if we truly want to grow.

Okay, awesome. So let's get started. Growth code number one. We're getting tactical on you right here. Uh, scale Ready systems. Again, the concept is not every system within your business. Is scalable now. Okay, well, what's happening, Mike? Like what's my, what are the systems in my business? Well, essentially any process a, a, uh, step by step or sequential or linear process that's done the same way every time in order to create a profitable and predictable end result.

This could be as, as simple as. Your onboarding process, for example. Well, like what happens? Well, we send the, the client the contract, they send it back, and then once they, it's received, then this step happens and then this person calls that person, right? Like it's just a series of events. Okay? Now here's the thing.

When you're looking at your business, you really wanna start to identify that there. Think of it like a rubber band stretched around like a square peg. Now what happens? Well, the areas around the corners. Are not nearly as stretch as the the pieces on the flat of that square peg, right? So we need to realize that wherever those stretches are, need to be strong points or scalable pieces of the business equation.

Like we can't scale everything equally. Not everything in our business will operate under pressure. So go back to my original analogy. Onboarding process, right? Well, the process you're using right now. Works straight one to two clients a day. Awesome. Now, 10 x that. 10 to 20 clients a day, could the same system produce the same quality and result?

Yes or no? What if we a hundred Xed it, 200 clients per day? Could your system hold it? Oh, well that's a whole different thing, Mike. I don't have enough people. Okay, well there's people and there's also processes, and that's kind of where we need to start looking is.  You know, the problems and the, the structure that we've created today might not be sufficient to hold under the weight of our objectives.

So a lot of people say, oh, I wanna scale my business and I wanna do this, and I wanna make this type of money, and I wanna have these types of customers. Fantastic. Great goals, great dream, great vision.  But how is that under pressure with your current system? Can your current system support that growth?

Well, no. We're just gonna kind of work our way up. Okay. But wouldn't it be better just to have a system that's already built for the growth that we want? See every day that goes by that we don't have a system in place that supports our vision, is another day that we are literally broadcasting, subconsciously and energetically out into the universe, out into the marketplace.

We are not ready for the goal that we desire.  You're saying, well, we want to grow. We wanna have this great, can you do it right now? No.  Then you're not ready. So do the things, build the things in, uh, implement the things that are going to support the growth that you keep saying you want. There's a big difference between saying that you want something and being ready for it.

And that ultimately is what we're talking about here, and understanding that we need to build systems that are gonna solve the problems of our vision, not of where we are today. Plain and simple. All right, so some things to look at. Three distinct characteristics of scalable pieces of your business. I want you to write these down if you don't have a pen.

Do. So if you're running or driving, we'll be careful and revisit this video later if you need to. Alright. Or the podcast, whichever one you're listening to. Audio. Uh, here we go. Three distinct characteristics. Number one, they become more valuable as they grow. Okay? So as they get bigger, as they, as they grow, does that piece of the business or that sequence or process end result get better, more valuable?

Number two, uh, can it expand without proportional resources?  Now, here's the thing. We want more clients. Great. Yeah. But every time we onboard a new client, we need another team person to support 'em.  That's not scalable because all you're doing is your resources, your requirements and bandwidth required to produce the end result is directly proportional to your ability to grow with the, the scale of demand.

And so if, if you are adding new people and processes. Every single time you're adding a new client, well then you're never really, you're not scaling. That's just linear growth and that's just kind of almost parallel growth. So we don't want that. And then lastly, the, the third one here, um, they maintain or improve quality at scale.

I. Whoa. Whoa. Wait, wait. It improves as it scales. Yes, it actually gets better. You want a good example of that? Netflix. Netflix streaming service is a perfect example of this because every time a new subscriber comes into the Netflix ecosystem, what are they doing? They're using the platform, they're engaging with the different, essentially apps, right?

Or videos and, and therefore their usage and view viewing habits. Are informing the machine of what that person likes and therefore the machine gets better the more people that are on it. It gets smarter and it's able to deliver a more curated environment or experience for the end users because it's learning from all the new data, the new inputs.

Okay? They become more valuable as they grow. All right. They expand without proportional resources increasing along with it, and they maintain or improve quality at scale. That's growth code number one, which means scale ready systems. That's when you know you've got something that's scale ready.  I. Is those three criteria.

All right? Growth code number two, quantum Leap, potential quantum leap potential is growth code number two. See, a lot of people think very sequentially. They're like, okay, first we're gonna get five clients and then we're gonna get six, and then we're gonna move up to 10. Then we'll get some 12. Right? Uh, fine.

All good. But again, like I was saying earlier, do you want a system that's solved, you know, that's solving the problems of today? Or do you want a system and, and processes in place in your business that are solving and ready for the problems that you want tomorrow? The big vision, the big goal that you have.

We need to fast forward, we need to not think linearly. We need to think in quantum steps, like really jump forward to the future. What problems are going to be inherent in our business? What challenges are we gonna see when we're onboarding this level of clients, or when we're engaging with this many products and customers?

What are those problems gonna look like? We need to solve those now so that we are prepared in advance. Okay, so this is just a really good way of thinking through how can I do one thing, but it actually solves a lot of things in advance. Another example would be, I had a client years and years ago where.

E  he was basically dependent on word of mouth marketing. All right. And every time he got a a client, they, he, they got really good results and he basically just revol, you know, uh, was very beholden to that client speaking about his business. Okay. Well that's fine. I mean, word of mouth is the best source of referrals if you're getting the referrals right.

Well, he was getting great results for his clients, but he was kind of dropping the ball when it came to actually. Arming those people with any kind of meaningful way to help go get those referrals. It's just like, oh yeah, if you, you know, if you think of anybody, send 'em my way. Well, life's busy. People aren't, you know, always thinking about us, right?

So what he did and what I helped him implement was a referral system into his business. So instead, just a kind of a little thank you process. Hey, thanks so much. Appreciate you, so glad that we, you know, are, are working together, whatever. He created it a very powerful way where. He gave them systems and frameworks for sharing the information as they've been learning it and talking about the business, and therefore they had a promotable tool for themselves.

They were basically promoting themselves and their business, their objectives or their, you know, the, the accomplishments that they're receiving, but it tied it back to him. And so it, what it is, is basically like a, a joint venture of promotion when you think about it, because now he was providing them with edited materials, things that were curated just for them.

But what did it do? That one video became a force multiplier because think of their network, they have dozens, hundreds, thousands, tens of thousands of people within their influenceable network. I. Well now he is creating one asset that is getting inserted into a ative like process. A, a, a network, a matrix of opportunity by just doing one thing.

And so now, instead of just kind of crossing fingers and hoping that client is gonna send people his way, he in turn is putting the ball in his court by saying, Hey, look, here are some customized tools just for you that are true, genuine value for you. But you are now incentivized to put them into the market because they are of value and they do highlight your expertise, but in return it's gonna have a connection.

It's kinda almost like a back link to me. The source that helped you achieve or to create this thing, right? Really simple to do. This isn't like revolutionary stuff here. This is just doing it. It's thinking about it and going, you know what? If I am truly, uh, reliant on word of mouth advertising, then what can I do to make people make their lives easier?

How do I make it easier for them to talk about me and my, my business and what I do? Right? It's, that's all we're talking about here. This isn't some miso stuff. It's just thinking through and go, how can I get more out of this? This is a, I do one thing. I spend one time unit to create this one asset, but then it goes into a network of people that have.

Who knows how many people that they know and then who knows how many people those people know, right? So it is just that, that ripple effect. It's a little pebble that you drop into a lake, and the ripple effect is huge. It's disproportion disproportionately larger than the effort it took to produce. The thing, right?

That's a scalable or like a quantum leap potential item inside of your business. Growth code number two. Let's move on to growth code number three. We got, uh, three left. Here we go. Uh, vision alignment under scale. This is a big one. I. Some people grow right out of their shoes, alright? And what I mean by that is they, they scale, they grow, they get the clients, they get the more revenue, and they realize they're miserable, they're exhausted.

They no longer even like do the things that they originally loved doing anymore because they're so buried under the minutiae of administrative concerns, right? So we need to make sure that our vision of scale is in alignment with our values. Scale and values, we gotta make sure those things are are laid on top of each other.

If they are not, then you're leaning your ladder up at the wrong building because the growth is going, like I said, just grow you right outta your comfort level, right outta your peace and your, and your, your purpose of why you're even here in the first place. So we really need to understand, how do I make sure that this is in alignment with my values?

Number one, know your values, right? Because if you don't know what you stand for, you're gonna fall for anything. So here are some three. Here are three questions to ask yourself to see if this is truly something that, yes, we should do. We should implement this into our business because it is in alignment with our values and our vision.

All right, three questions. Here we go. Number one, does this create  ative or like multiply effect?  Or just an additive impact. So is this a, again, is this a 10 X thing or is this just another one X? And then we're gonna have to go get nine more one Xs to equal the one 10 X thing that we could have been doing instead.

See what I mean? Like we need to make sure that this is a true multiplier effect, A force multiplier versus just, oh, here's one more idea we could do. Here's one more thing we could do. Well, yeah, you can, but you've only got so many time units in a day. So we need to understand like what is truly worth the time, effort, and energy to put into it, and is it generating the, the full leverage that we need?

That's number one. Number two, will this strengthen or dilute our vision at 10 x scale? Again, kind of going back to what I was saying earlier, okay, yeah, we should do this. This truly does look like it can produce the type of result we want. Fantastic. It's, it's in alignment with our vision. Great.  But what happens when we 10 exit again?

Hey, we can onboard two to three clients a day and it, we deliver a phenomenal experience. Awesome. Can you do that at 20? No.  Got it. Something's off. We have a system for today, but not for tomorrow, something to work on.  Question number three, does this move us closer or further from our ultimate mission?

Again, success is a very broad term, and be careful the filters and the paradigms that you accept into your mind and heart that the world will feed you through the screens you view all day long. Okay, so you gotta remember the inputs, the eyes and the ears and our surroundings are going to input and imprint upon our minds what success looks like.

But that does not necessarily dictate and, and mean that it's true for you. Okay? So we have to make sure that we s have a absolute clarity. What does good look like to you? It doesn't have to be. The mansion on the beach with the 10 car garage and, and all the things that go along with it, that does not have to be success, but we need to get clear on what that looks like.

What is our vision, our value system, and then what we are building into the business at scale? Is that gonna help us get there or is it gonna pull us away from it? The interesting part is, we've, we've heard the success stories. I know you need to like, go on about it, right? Like, you hear about the person that finally quote unquote makes it, and then they're miserable.

They lose their, their, their partner and their family, right? And the whole thing. Well, why? Well, because they, they scaled, they chased the dream, but they lost, uh, view of the values.  They sacrifice their soul for the world and we all know that that's a terrible place to be. Alright, so growth code number three.

Vision alignment under scale. Yes, you wanna scale. Yes, you wanna grow. Yes you wanna reach big things, awesome, but can you do that while staying in line with your values? Huge, huge piece. Growth code number four, value stress test. This is a good one. Three questions to ask yourself. I've already kind of touched on, but I want to kind of give you the questions.

To, to, uh, to ask if, if these can, you know, if these can actually be built into your business for scale number one, does this amplify or dilute our core values? If you were to 10 XA hundred x or even a thousand x something, does this amplify or dilute our values? Can we stay true to ourselves? If this were to grow 10 XA hundred x thousand x, you have to, as basic as a question as that is, run it through your mind.

Again, Hey, uh, my goal is to make a million dollars a year. Great. You make a million dollars a year. Now, can you keep up with your values and what you wanna do? Yeah, no problem. Great. What about 10 million? Well, I don't know. I've never had 10 million. Well, think about it, right? Like we've got a quantum leap.

We've gotta start solving the problems of tomorrow if we ever wanna reach them. So therefore, we need to start like pro. Like thinking about the types of problems we hope to be able to solve that are in a alignment with our vision. Um, question number two. Are we still serving our intended audience just at a larger scale?

Meaning as you get bigger, can you continue to maintain the, your tam, your total addressable market? Or are you having to like broaden or if you have to go outside of your zone just because you are trying to scale, does the growth vision match the opportunity volume that you're currently looking at? And then number three, are we building what we set out to build just bigger, or is it again, starting to go off totally different? 

Some things are more controlled than others, but you have to think, Hey look, is what I'm doing today? Do I want to 10 x what I'm doing today?  Or is this gonna look a lot different? If it's gonna look a lot different, then we need to start preparing for that. We need to start putting in the infrastructure to support the evolution that's gonna be required to reach the scale vision that we currently have.

All right. Growth code number five, synergistic flywheels. This is the big one. Synergistic flywheels. Growth code number five. And what this really comes down to is, is understand the interconnectedness of our business. You know, a lot of people look at business like, okay, here's my finance team and here's my sales and, and here's my marketing team. 

And obviously they all work together. We know that that's obvious, but you have to look at sequences in the business and in the, the strategy and look for those synergistic flywheels. I'll give you a good example here because, uh, Tesla is a perfect case study for this, right? And I'm just pulling from my notes right here.

Um, every new Tesla on the road creates natural demand for the supercharger network. Okay? They're electric vehicles. Well, electric vehicles need the ability to charge, right? So every time they sell a car, what are they doing? They're increasing the demand. Of the supercharger network. Alright, now each new super, uh, each new charging station makes Tesla vehicles more practical for potential buyers.

If I have an electric vehicle, I know it needs to be charged, but there's no charging stations, well, therefore the vehicle's no longer as valuable to me, right? So their self-supportive. You've got electric vehicle needing the charger, but by having the charger, it makes the vehicle more profitable, more desirable.

Alright, and then that battery technology that they're using is the backbone of everything because as they use the vehicles. The demand for the battery systems increases. As the battery systems grow, that network becomes bigger, becomes more profitable. It then supports the technology that drives the battery technology in the vehicles itself.

See how that works like a, like a self licking ice cream cone? It just keeps getting better and better, right? Because as one piece of it grows. It increases the value proposition of another element of the business that is massively powerful when you can go, Hey, you know what? The bigger we get over here, the more valuable this becomes over here.

And that's exactly like at, hey, this is a smaller example than Tesla to be sure, but it's, it's just as impactful within chamber. Alright,  our highest tier consultancy. We have only 200 seats available in the Chamber Mastermind. As one person leaves, it makes room for one more person. It is, it's a confined, uh, network of people.

Right. Here's the cool part though, because we guard the gates of chambers so well, only the right business people come into that Mastermind. So what happens when we plug in a new brain, a new human, a new person with all this, their own experience and, and, and all the things that they bring with them, right?

When we plug that into that system, the system becomes better because everybody else in the network, in the, in the Chamber mastermind benefits from the, the, the experience that that person brings into it. So it's not a limiting factor to go, oh my gosh, we have another person which requires more resources.

No, no, no. When we bring in a new person, we're bringing in years of their experience, their knowledge, their ip, you know, even the questions they ask can drive value for others because others go, wow, yeah, you know, I never thought about that. I should be looking about that in my business too. So, you see what I mean?

Like, you've gotta look at pieces in your business and go, okay, if we were to 10 x this thing. Would it increase the value for us? And where else in our network, in our system would it?  Would it benefit? Plain and simple? So many people's systems actually break or reduce quality at volume. You see this a lot in the agency world where every time they add a new client, what happens?

One of two things. Either they have to add another person to their team to support that client. Right. That's that parallel growth that we talked about that just never works. You're not scaling, you're just growing. There is a difference. Or they don't add a new team member on because they know that they, they don't wanna lose that profitability margin.

So what do they do? Well, it dilutes their team's bandwidth across more people. So every time an agency adds somebody to their network, to their customer base, the quality, the value proposition for all the other customers does what? It goes down.  Isn't that interesting that you have a company that is trying to grow, trying to make more money, and yet every time they add a new client, they're diluting the value proposition for all their other clients,  or to make up for that fact, they have to add a new team member and therefore their profit margin stays the same or even reduces That ultimately is the problem to be solved and that problem to be solved is done by understanding these growth codes. 

And then making sure that you have synergistic flywheels built into your business. If any of what I've been talking about today resonates with you if, if you know you're dealing with some of these scale challenges. Get my book. Like I said, the link will be around here somewhere, or just search on Amazon, the systems thinking visionary and plug these growth codes into your business.

I go way deeper into the book templates, downloadable tools of the whole bit. I know you're gonna love it, but check it out. I believe it will help you in this scale vision conundrum. It's a real thing, but we've got the solution for you. All right. God bless. Have a great one. Guys. Thanks for joining me on another episode of The Wealthy Consultant Podcast.

Look forward to jam with you on another one. Take care, guys.